21.6%
more people reached the enquiry form when a mobile site got one tenth of a second faster
Measured across 30 million real sessions on 37 brands. The lead-generation sites in the study also saw bounce rates fall 8.3%.
Websites for local businesses
A site you own, built in three weeks, for trades who are tired of paying for the same lead four times.
Most tradespeople we speak to are not short of work. They are short of control. The lead platforms sell one job to four of you and charge all four. Word of mouth brings in the good customers, and then those customers look you up before they call, and find a Facebook page that stopped in 2019.
That last part is the expensive bit. A recommendation gets checked before it gets rung. Twenty years of good work can lose to someone younger with a tidier website.
- 885,485 construction businesses in the UK DBT, Business Population Estimates 2025
- 35% of UK sole traders have no website DSIT, UK Business Data Survey 2024
The problem
Renting leads versus owning a website
This is not really an argument about money. It is an argument about what you still have at the end of it.
What happens if you stop paying
The leads stop that week.
Nothing. The site keeps working.
Who else gets the enquiry
Three or four competitors, at the same time.
Nobody. It comes to you.
Who owns the reviews
The platform does.
You do, on your own Google profile.
What you have after five years
Receipts.
An asset you can sell with the business.
Competing on price
Against whoever quotes lowest, every time.
On your own work, photos and reviews.
What you get
What you actually get
- Pages written from a phone call with you, not filled with stock waffle
- Click-to-call on every screen, sized for a thumb
- Your Google reviews on the front page where they do some work
- Google Business Profile claimed, filled in and pointing at the site
- Loads in under two seconds on 4G
- Domain registered in your name, transferable whenever you want
Different trades need different things
A plumber's website and an electrician's website are not the same job, and anyone selling you one template for both is selling you a template.
Plumbers and heating
Emergency first. The phone number above the fold, availability stated plainly, and a page for the thing they are actually searching at 11pm. No hot water, boiler leaking, no heating.
Electricians
Accreditations where people look for them. NICEIC or NAPIT logos near the top, EICR and certification work explained in plain words, landlord obligations spelled out.
Builders and renovation
Photographs, and a lot of them. Before and after on real jobs beats any amount of copy, and the enquiry form needs to ask enough to filter out the tyre-kickers.
Roofers
Proof of insurance and guarantees stated up front, because that is the first thing a nervous homeowner asks after the last bloke disappeared.
Three weeks, start to finish
- Week one Work out what you actually need A phone call, your job photos, your service areas. We write the copy and send you the structure before anything gets built.
- Week two Build it The site goes together on a preview link you can look at on your phone. Click-to-call everywhere, your reviews on the front page, loads in under two seconds.
- Week three Put it live and make it findable Domain pointed, Google Business Profile sorted, local listings consistent, and a walkthrough so you can change your own prices without ringing us.
If the answer is a new site
Having one built
When the audit says the site is past fixing, or there is nothing there to fix. A price agreed before we start, and the whole thing in your name.
What it costs
Starter site
£250
One business, one kind of work, one area.
- Five pages written for you
- A tap-to-call number on every screen
- Your Google reviews on the front page
- Google Business Profile claimed and filled in
- Domain registered in your name
- Live in three weeks
- Twelve months of monthly audits included
Growth site
£500
Several services, or more than one area to be found in.
- Everything in the Starter site
- A page per service and per area you cover
- Local search setup across the main directories
- Quote form that reaches your phone, not just an inbox
- Photo gallery of finished work
- Live in three weeks
- Twelve months of monthly audits included
Hosting and upkeep
£39 per month
Keeping it fast, updated, and checked every month.
- Hosting, SSL and daily backups
- A full audit every month, emailed to you
- Anything it finds that we caused, fixed free
- Updates and security patches
- Small changes whenever you need them
- Cancel whenever. The site stays yours
Questions people actually ask
Why not just use Checkatrade or MyBuilder?
Use them if they work for you. But notice what you are buying: access to your own customers, monthly, forever. Stop paying and it stops. We would rather build you something you keep.
I already have a website. Is it worth redoing?
Maybe not. Ask for the free audit first. If the answer is that yours is fine and you should fix two small things yourself, that is what we will tell you.
Do I own it?
Yes. Domain in your name, site transferable, no contract holding it hostage. If you want to move it to someone else in a year, you can, and we will help you do it.
How long?
Three weeks from when you send us your details. Most of that is waiting on photos from you.
What if I have no photos and don't know what to write?
Completely normal. Photos off your phone of finished jobs beat stock images every time, and we write the copy from a twenty-minute call.
Is there a monthly tie-in?
The build is a one-off. Hosting and upkeep is monthly and you can stop it whenever. The site goes with you.
Free, before anything else
We will check 38 things on your site first
Including whether ChatGPT and Google's AI answers can read your business, whether your emails are reaching people, and how fast the site really is on a phone, measured by Google rather than guessed at. No signup, and the results appear on the page.
Not our opinion
What the research actually says
Everyone in this trade quotes statistics at you. These four are from people who published their method, and every one is a link, check them rather than taking our word for it.
70%
more likely to visit a business whose Google profile is complete
Google's own figure. The same research puts customers at 2.7 times more likely to consider a business reputable when its profile is filled in.
47%
will not consider a business with fewer than 20 reviews
And 31% will only use one rated 4.5 stars or higher, nearly double the share a year earlier.
35%
of UK sole traders have no website at all
A government survey of UK businesses. Among all businesses the figure is 32%.
Two of these are surveys of businesses generally rather than of trades in East London specifically, which is why they are labelled with who ran them and when. Our own figures, from our own checks, are on the research pages.
Areas
Where we work with websites for local businesses
- Barking
- Ilford
- Romford
- Dagenham
- East London
Areas we cover. Each gets its own page once we have audited enough businesses of this trade there to say something true about it, which is a higher bar than most sites set for a location page.
Want to know where you stand?
Send us your website address, or your business name if you have not got one. We will look at it properly and tell you what we find. No charge and no pitch deck afterwards.