21.6%
more people reached the enquiry form when a mobile site got one tenth of a second faster
Measured across 30 million real sessions on 37 brands. The lead-generation sites in the study also saw bounce rates fall 8.3%.
Free website checker
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Speed, mobile, security, how you look in search, whether your emails land, and whether ChatGPT and Google's AI answers can read your business at all. Most checkers stop at the first two.
Put your address in and we will run 38 checks on it. Takes about ten seconds, and you get the result on this page. No email, no account, nothing to sign up for.
Not showing on Google at all? Why that usually happens
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Not our opinion
What the research actually says
Everyone in this trade quotes statistics at you. These four are from people who published their method, and every one is a link, check them rather than taking our word for it.
70%
more likely to visit a business whose Google profile is complete
Google's own figure. The same research puts customers at 2.7 times more likely to consider a business reputable when its profile is filled in.
47%
will not consider a business with fewer than 20 reviews
And 31% will only use one rated 4.5 stars or higher, nearly double the share a year earlier.
35%
of UK sole traders have no website at all
A government survey of UK businesses. Among all businesses the figure is 32%.
Two of these are surveys of businesses generally rather than of trades in East London specifically, which is why they are labelled with who ran them and when. Our own figures, from our own checks, are on the research pages.