21.6%
more people reached the enquiry form when a mobile site got one tenth of a second faster
Measured across 30 million real sessions on 37 brands. The lead-generation sites in the study also saw bounce rates fall 8.3%.
Google Business Profile setup
The free listing that decides whether you appear in the map results. Most trades have one and almost nobody fills it in.
What it looks like
The shape of what we build
Your name, your photos, your reviews and the areas you cover go in place of what you see here. The structure is the point: what somebody sees first, what they can tap, and how quickly they get to a number.
An illustration of the layout rather than a screenshot of a customer's site. The business shown is not a real one, when there is a real one to show, it goes here with their name on it.
When someone searches for a plumber near them, the three businesses in the map box get most of the clicks. That box is not powered by your website. It is powered by your Google Business Profile, which is free and takes an afternoon to do properly.
This is the cheapest visibility there is, and it is the first thing we check on any audit.
- 71% use Google to find a local business, down from 83% a year ago BrightLocal, Local Consumer Review Survey 2026 (US panel, 1,002 adults)
The problem
What a finished profile looks like
Claimed is not the same as finished. These are the parts that are almost always left empty.
Categories
One vague category.
A primary category that matches what people search, plus secondaries.
Services
Blank.
Every service listed by the name customers use for it.
Photos
One logo from 2018.
Job photos added regularly, Google reads activity as a signal.
Reviews
A handful, none replied to.
Asked for on every job, and every one answered.
Service area
Wrong or unset.
The towns you actually cover, set deliberately.
What you get
What we do
- Claim or recover the listing, including profiles someone else set up years ago
- Categories, services and service area set properly
- Description written for people, not stuffed with keywords
- Photos uploaded and named correctly
- Opening hours including out-of-hours availability
- A simple routine for asking for reviews on every finished job
Two situations
It depends what you are starting from.
No listing yet
Straightforward. Claimed, verified, filled in, usually visible within a fortnight.
A listing you cannot get into
More common than you would think. Set up by a former employee, an old marketing company, or Google itself. Recoverable, just fiddly.
Three weeks, start to finish
- Week one Work out what you actually need A phone call, your job photos, your service areas. We write the copy and send you the structure before anything gets built.
- Week two Build it The site goes together on a preview link you can look at on your phone. Click-to-call everywhere, your reviews on the front page, loads in under two seconds.
- Week three Put it live and make it findable Domain pointed, Google Business Profile sorted, local listings consistent, and a walkthrough so you can change your own prices without ringing us.
If the answer is a new site
Having one built
When the audit says the site is past fixing, or there is nothing there to fix. A price agreed before we start, and the whole thing in your name.
What it costs
Starter site
£250
One business, one kind of work, one area.
- Five pages written for you
- A tap-to-call number on every screen
- Your Google reviews on the front page
- Google Business Profile claimed and filled in
- Domain registered in your name
- Live in three weeks
- Twelve months of monthly audits included
Growth site
£500
Several services, or more than one area to be found in.
- Everything in the Starter site
- A page per service and per area you cover
- Local search setup across the main directories
- Quote form that reaches your phone, not just an inbox
- Photo gallery of finished work
- Live in three weeks
- Twelve months of monthly audits included
Hosting and upkeep
£39 per month
Keeping it fast, updated, and checked every month.
- Hosting, SSL and daily backups
- A full audit every month, emailed to you
- Anything it finds that we caused, fixed free
- Updates and security patches
- Small changes whenever you need them
- Cancel whenever. The site stays yours
Questions people actually ask
Is this not free?
The listing is free, yes. You are paying us for the afternoon it takes to do it properly and the knowledge of which fields actually matter. If you would rather do it yourself, ask and we will tell you what to fill in.
How long before it shows up?
Verification takes a few days to a couple of weeks. Movement in the map results takes longer and depends on your area and competition. Nobody can promise you a position.
Do we need a website for this to work?
No, and this is often the better place to start if you have neither. A finished profile with reviews beats a website nobody finds.
Free, before anything else
We will check 38 things on your site first
Including whether ChatGPT and Google's AI answers can read your business, whether your emails are reaching people, and how fast the site really is on a phone, measured by Google rather than guessed at. No signup, and the results appear on the page.
Not our opinion
What the research actually says
Everyone in this trade quotes statistics at you. These four are from people who published their method, and every one is a link, check them rather than taking our word for it.
70%
more likely to visit a business whose Google profile is complete
Google's own figure. The same research puts customers at 2.7 times more likely to consider a business reputable when its profile is filled in.
47%
will not consider a business with fewer than 20 reviews
And 31% will only use one rated 4.5 stars or higher, nearly double the share a year earlier.
35%
of UK sole traders have no website at all
A government survey of UK businesses. Among all businesses the figure is 32%.
Two of these are surveys of businesses generally rather than of trades in East London specifically, which is why they are labelled with who ran them and when. Our own figures, from our own checks, are on the research pages.
Areas
Where we work with google business profile setup
- Barking
- Ilford
- Romford
- Dagenham
- East London
Areas we cover. Each gets its own page once we have audited enough businesses of this trade there to say something true about it, which is a higher bar than most sites set for a location page.
Want to know where you stand?
Send us your website address, or your business name if you have not got one. We will look at it properly and tell you what we find. No charge and no pitch deck afterwards.