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Check your Google Business Profile

8 questions about your own profile. Open it in another tab and answer by looking rather than remembering. Nothing is submitted and nothing is stored, so there is no result waiting in an inbox afterwards.

Leo Ruben Last checked September 2026

1 Is your primary category the single most specific one that describes what you do?

Not 'Contractor' when 'Emergency Plumber' exists. Open your profile, look at the first category listed, and ask whether a stranger would use that phrase to find you.

2 Does your address on Google match your website exactly, character for character?

Street against St counts as different. So does a missing unit number, and so does a different phone number.

3 Is your business description more than two full sentences?

The description on the profile itself, not the one on your website.

4 Has anybody left you a review in the last two months?

Look at the date on the newest one, not the total.

5 Have you replied to your most recent reviews?

Including the good ones. A reply of two lines is enough.

6 Have you posted an update on the profile in the last month?

The Updates or Posts section, not your social accounts.

7 Are your opening hours right, including bank holidays?

Google prompts you about holiday hours and most people dismiss it.

8 Have you added photographs of your own work?

Your own jobs, not stock images and not just a logo.

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