Local SEO for trades
Getting found by the people already searching for your trade in your area.
Local search is less mysterious than the industry makes out. For a trade business it comes down to three things: a finished Google Business Profile, consistent details everywhere your business is listed, and a website with a page for each thing you actually do.
Most of the work is tidying up. There is no trick.
- 45% now use AI tools to find local businesses — up from 6% a year ago BrightLocal, Local Consumer Review Survey 2026 (US panel, 1,002 adults)
What moves the needle, roughly in order
Ignore anyone selling you the fourth item before the first is done.
What is included
- Google Business Profile finished properly
- Details made consistent across the main UK directories
- A page for each service you want to be found for
- Local business markup so search engines read your details correctly
- A review routine that runs without you remembering it
- A monthly note in plain English about what people searched to find you
How long it takes
Honest version, because the industry is not honest about this.
First month
Profile finished, listings tidied, pages built. Little visible change yet.
Two to four months
Movement in the map results for the less competitive searches. Reviews start accumulating.
Six months and beyond
The competitive searches, if the reviews keep coming. This is the part nobody can guarantee and anybody who does is guessing.
Three weeks, start to finish
- Week one Work out what you actually need A phone call, your job photos, your service areas. I write the copy and send you the structure before anything gets built.
- Week two Build it The site goes together on a preview link you can look at on your phone. Click-to-call everywhere, your reviews on the front page, loads in under two seconds.
- Week three Put it live and make it findable Domain pointed, Google Business Profile sorted, local listings consistent, and a walkthrough so you can change your own prices without ringing me.
What it costs
Starter site
£900
One van, one trade, one area.
- Five pages written for you
- Click-to-call on every screen
- Your Google reviews on the front page
- Google Business Profile claimed and filled in
- Domain registered in your name
- Live in three weeks
Growth site
£1,600
A few vans, several trades, more than one town.
- Everything in the Starter site
- A page per service and per area you cover
- Local search setup across the main directories
- Quote form that reaches your phone, not just an inbox
- Photo gallery of finished jobs
- Live in three weeks
Hosting and upkeep
£39 per month
Keeping it fast, updated and backed up.
- Hosting, SSL and daily backups
- Updates and security patches
- Small changes whenever you need them
- Review requests sent to finished jobs
- A monthly note on what people searched to find you
- Cancel whenever — the site stays yours
Questions people actually ask
Can you guarantee first place?
No, and neither can anyone else. Google does not sell positions and does not publish the algorithm. What I can do is make sure everything within your control is done properly.
How is this different from what an agency charges hundreds a month for?
Mostly it is the same work, done once, without the retainer. The ongoing part is genuinely ongoing — reviews and content — and that is what the monthly covers.
What about AI search? People ask ChatGPT for recommendations now.
They do, increasingly. The good news is that the work is largely the same: accurate, consistent business details and clear pages are what gets a business quoted in an AI answer. There is no separate trick for it.
Want to know where you stand?
Send me your website address, or your business name if you have not got one. I will look at it properly and tell you what I find — no charge and no pitch deck afterwards.