A free check of your site in about ten seconds: speed, phones, search, whether your emails arrive, and whether ChatGPT and Google's AI answers can read your business at all. No signup, results on the page, and we will tell you if nothing needs doing.
61 businesses auditedEvery one checked by hand before we wrote a word of this site.
About ten seconds
No signup or account
Results on the page
The problem
You are probably not short of work. You are short of control.
The lead platforms sell the same job to four of you and charge all four. Your best customers came from word of mouth anyway. And when someone is handed your name and looks you up, what they find is a Facebook page from 2019 or nothing at all.
That last one is the expensive part. A recommendation gets checked before it gets called, and a business with twenty years of good work behind it can lose the job to someone younger with a tidier website.
How this works
Start with the free bit
Most people who run the audit never need anything else from us, and the report says so when that is the case. Here is the whole thing in order, so you can see where it goes and where it stops.
No website at all?
Then there is nothing to check, and that is the finding. Skip to step three and tell us about the business instead: what you do, where you work and what people ring you about. Two hundred good reviews and nowhere to send anyone is the easiest problem on this page to fix.
Tell us about your business
Free
The audit
Put your address in and get the whole list in about ten seconds. Nothing to sign up for, nothing to pay, and no one rings you afterwards unless you ask. Most people stop here, and that is a perfectly good outcome.
Every finding comes with what it is costing you and what to do about it, in English. Plenty of it you can do yourself in an afternoon, and we would rather you did than paid us for it.
When the audit says the site is past fixing, we build one. Three weeks, a price agreed before we start, the domain in your name, and no contract holding it. This is the part we charge for.
Hosting, backups, updates and small changes when you need them. Monthly, cancel whenever, and the site goes with you if you do.
What the audit checks
38 things, in about ten seconds
Ten of these are what any free checker does. The rest are not in the free tools, and several of them describe money leaving your business this month.
See all of them listed
Whether AI can read your business
When somebody asks ChatGPT or Google's AI for a plumber in your town, it names two or three businesses it can describe with confidence. We check whether the assistants can reach your site at all, and whether there is anything on your pages one could quote.
7 checks
Whether your emails arrive
We check the records that tell Gmail and Outlook your quotes are really from you. Without them your emails get filtered and you never find out, because there is no bounce. The customer simply does not reply.
3 checks
How fast it really is on a phone
Measured by Google, on a mobile connection, not guessed at from the page. Their own research found a tenth of a second of loading time moved enquiry form completions by 21.6%.
3 checks
Whether you own what you are paying for
Fresha, Booksy, Just Eat and Checkatrade rank themselves, not you, and take a cut on the way past. We spot when your web presence is rented rather than owned, which is the commonest thing we find.
8 checks
Whether somebody can actually reach you
Whether there is a phone number on the page at all, whether it can be tapped, and what your link looks like when somebody pastes it into a WhatsApp group. The faults nothing else checks for, and the only ones where the customer had already decided to ring you.
5 checks
The basics, properly
Security, mobile layout, how you look in search results, your business details in the format machines read. The things every checker looks at, checked properly and explained in English.
12 checks
How you compare locally
The part nobody else can do. Where we have audited your trade in your area, your score sits next to everyone else's, because we checked all of them before we wrote a word about it.
We went and looked
Rather than guess at what local trades websites are like, we audited 61 of them across 3 areas. Here is what we found.
61businesses checked
25%had no website at all
0%were not built for phones
43%were unreadable to search engines
Our own figures, from our own checks. Ask and we will tell you exactly how each one was measured. See the breakdown by area
Not our opinion
What the research actually says
Everyone in this trade quotes statistics at you. These four are from people who published their method, and every one is a link, check them rather than taking our word for it.
21.6%
more people reached the enquiry form when a mobile site got one tenth of a second faster
Measured across 30 million real sessions on 37 brands. The lead-generation sites in the study also saw bounce rates fall 8.3%.
Two of these are surveys of businesses generally rather than of trades in East London specifically, which is why they are labelled with who ran them and when. Our own figures, from our own checks, are on the research pages.
In search results
The bit people actually read
The blue line somebody clicks and the sentence underneath it are written by you, or they are written by Google. When Google writes them it sometimes picks your cookie notice, and the town you cover gets cut off the end.
A written title on every page, trade and area first
A description that fits, so nothing gets truncated
Your details in the format search engines read
adamboilers.co.ukHome | Adam Boilers Ltd | Boiler Repair and Servici…This website uses cookies to ensure you get the best experience on our website. Accept…
adamboilers.co.ukBoiler Repair in Barking, Adam Boilers LtdGas Safe boiler repair and servicing across Barking and Ilford. Same-day callouts, 113 five-star reviews, no call-out fee.
One site, both screens
Built for the phone, and it still looks right on a desktop
The same site, rearranged rather than shrunk. On a phone the headline gets room, the form moves below it, and the call button is wide enough to hit with a thumb while you are holding something else.
What you actually get
5 pages, and you can see them before you agree
Not a template with your logo dropped on it. Each page has a job: the one people land on from Google, the one that says what you do, the one that proves you can do it, and the one with your number on it.
Your reviews and your photos, not stock images
A page for each area you cover, so you turn up in those searches
Written so AI assistants can quote it, not just so Google can rank it
Three weeks
And you know what is happening in each one
The commonest complaint about web people is silence. Here is the whole thing, so you can tell whether it is on track without having to ask.
1Week oneA call, then we gather what already exists, your reviews, your photos, the areas you cover. You see a plan of the pages before anything is built.
2Week twoWe build it and send you a link. You look at it on your phone, wherever you are, and tell us what is wrong. Changes are expected at this stage, not resented.
3Week threeYour changes, then it goes live in your name on your hosting. We check the Google listing matches and that the assistants can read it.
Where it shows up
Four places people look for you
"Get found online" means nothing. These are the actual four, and the last one is the one almost nobody is building for yet.
Google searchThe blue line people click, written by you rather than guessed at by Google.
Google MapsThe three businesses in the box at the top, and whether your details match across both.
Somebody's phoneWhere most of this happens, usually with one hand full and a bad signal.
AI assistantsChatGPT, Gemini and Google's AI answers, which name two or three businesses and skip everybody else.
Who this is for
Anyone whose customers are within driving distance
The problem is the same whatever the business: a good reputation sitting on somebody else's platform, and nothing of your own for people to find. If your line of work is not here, it is an oversight rather than a policy, ring and ask.
Plumbers
Electricians
Gas engineers
Builders
Roofers
Carpenters
Plasterers
Decorators
Tilers
Landscapers
Locksmiths
Driveway layers
Window fitters
Cleaners
Mobile mechanics
Barbers
Hair salons
Nail bars
Takeaways
Cafés
Dog groomers
Driving instructors
Aesthetics clinics
Personal trainers
Where we work
Local, and we mean it
We audited every business of your trade in these areas before we wrote a word of this site. If you are outside them, ring us anyway. We will tell you honestly whether we are the right person.
Barking
Ilford
Romford
Dagenham
East London
What you get either way
Four things we will not move on
No high-severity findings when we hand it over
We audit the site we built you, with the same checker anybody can run on it. If it ever turns up a serious finding we caused, we fix it free. Not a promise about a score, because we write the scoring and marking our own homework is worth nothing. A promise about findings, which you can check yourself.
A price before we start
Agreed up front and written down. It does not move because the job turned out to be bigger than we thought. That is our problem, not yours.
You own everything
Domain, hosting, content, the lot, in your name from day one. If you want to walk away, you take the site with you and nothing breaks.
We will tell you if it is not worth doing
If your site is fine and you are wasting money elsewhere, we would rather say so and lose the job than take it. We have sent people away before.
Questions
Questions people actually ask
Why not just use Checkatrade?
Because you are renting access to your own customers. Stop paying and the leads stop the same week. A website you own keeps working, and the enquiries come to you directly rather than to you and three competitors at once.
I already have a website. Is it worth redoing?
Maybe not. Ask us for the free audit first, if the answer is "yours is fine, fix these two things yourself", that is what we will tell you.
Do I own it?
Yes. The domain is registered in your name, the site is yours, and you can move it to another host or another developer whenever you like. No contract holding it hostage.
How long does it take?
Three weeks from the day you send us your details. Most of that is waiting on photos and copy from you; the build itself is quick.
What if I have no photos and do not know what to write?
Normal. Photos off your phone of finished jobs are better than stock images, and we will write the copy from a twenty-minute phone call.
Is there a monthly tie-in?
The build is a one-off. Hosting and upkeep is monthly and you can stop it whenever you want. The site goes with you.
Rather talk it through
Tell us what you need
Three fields. We read every one ourselves and reply the same working day.
Want to know what your site is costing you?
Send us your address and we will look at it properly and tell you what we find. No charge, and no pitch deck afterwards. You will be dealing with Leo Ruben.