21.6%
more people reached the enquiry form when a mobile site got one tenth of a second faster
Measured across 30 million real sessions on 37 brands. The lead-generation sites in the study also saw bounce rates fall 8.3%.
Locksmith Websites
A website for a locksmith, built around the way people actually look for one: on a phone, in a hurry, comparing two or three.
What it looks like
The shape of what we build
Your name, your photos, your reviews and the areas you cover go in place of what you see here. The structure is the point: what somebody sees first, what they can tap, and how quickly they get to a number.
An illustration of the layout rather than a screenshot of a customer's site. The business shown is not a real one, when there is a real one to show, it goes here with their name on it.
Emergency plumbing is a different kind of website problem. Nobody browses. They search, they look at two or three results on a phone, and they ring whoever looks like they will actually answer.
Which means your site has about four seconds and one screen to do its job. Everything below that first screen matters far less than most web designers will tell you.
The problem
What an emergency page has to do
Four things, in this order. Most plumber websites get the order wrong.
Answer the question they searched
A generic 'Welcome to our website' banner.
A heading that says no hot water, boiler leak, or whatever they typed.
Prove you are real
A stock photo of a smiling man in overalls.
Your Gas Safe number, your reviews, photos of your own jobs.
Make calling trivial
A contact form five scrolls down.
A tap-to-call button they cannot miss, fixed to the screen.
Say when you are available
Nothing, so they ring the next one.
Plainly: out of hours, weekends, how fast you can get there.
What you get
What is different about a plumbing site
- A page per emergency: no heating, no hot water, leak, burst pipe, boiler breakdown
- Gas Safe registration number displayed where it is checked
- Tap-to-call fixed to the screen on mobile, always
- Your service area stated so you stop getting calls from thirty miles away
- Boiler installation and servicing kept separate from emergency work
- Landlord gas safety certificates as their own page, because landlords search differently
The work splits three ways
Emergency, planned, and landlord work bring in completely different people. One page cannot speak to all three.
Emergency callouts
Speed, availability and a phone number. The highest-value page on the whole site and usually the worst-built one.
Boiler installation
Considered purchase. Finance options, warranty terms, which brands you fit, and photos of tidy installations.
Landlord certificates
Recurring and predictable. A page explaining the legal obligation with a straightforward booking route gets repeat business every year.
Three weeks, start to finish
- Week one Work out what you actually need A phone call, your job photos, your service areas. We write the copy and send you the structure before anything gets built.
- Week two Build it The site goes together on a preview link you can look at on your phone. Click-to-call everywhere, your reviews on the front page, loads in under two seconds.
- Week three Put it live and make it findable Domain pointed, Google Business Profile sorted, local listings consistent, and a walkthrough so you can change your own prices without ringing us.
If the answer is a new site
Having one built
When the audit says the site is past fixing, or there is nothing there to fix. A price agreed before we start, and the whole thing in your name.
What it costs
Starter site
£250
One business, one kind of work, one area.
- Five pages written for you
- A tap-to-call number on every screen
- Your Google reviews on the front page
- Google Business Profile claimed and filled in
- Domain registered in your name
- Live in three weeks
- Twelve months of monthly audits included
Growth site
£500
Several services, or more than one area to be found in.
- Everything in the Starter site
- A page per service and per area you cover
- Local search setup across the main directories
- Quote form that reaches your phone, not just an inbox
- Photo gallery of finished work
- Live in three weeks
- Twelve months of monthly audits included
Hosting and upkeep
£39 per month
Keeping it fast, updated, and checked every month.
- Hosting, SSL and daily backups
- A full audit every month, emailed to you
- Anything it finds that we caused, fixed free
- Updates and security patches
- Small changes whenever you need them
- Cancel whenever. The site stays yours
Questions people actually ask
Will this get us to the top of Google?
Not by itself, and anyone promising that is guessing. What it does is make sure that when someone finds you (search, recommendation, van, anything) they call instead of moving on. The Google Business Profile work matters more than the website for local search, and it is included.
We get all our work from word of mouth. Why bother?
Because word of mouth now means someone types your name into a phone before they ring. A site that loads fast and shows your reviews converts that recommendation. Nothing there and they hesitate.
Can we update prices ourselves?
Yes, and we will show you how on a call at the end. No ringing us to change a number.
Free, before anything else
We will check 38 things on your site first
Including whether ChatGPT and Google's AI answers can read your business, whether your emails are reaching people, and how fast the site really is on a phone, measured by Google rather than guessed at. No signup, and the results appear on the page.
Not our opinion
What the research actually says
Everyone in this trade quotes statistics at you. These four are from people who published their method, and every one is a link, check them rather than taking our word for it.
70%
more likely to visit a business whose Google profile is complete
Google's own figure. The same research puts customers at 2.7 times more likely to consider a business reputable when its profile is filled in.
47%
will not consider a business with fewer than 20 reviews
And 31% will only use one rated 4.5 stars or higher, nearly double the share a year earlier.
35%
of UK sole traders have no website at all
A government survey of UK businesses. Among all businesses the figure is 32%.
Two of these are surveys of businesses generally rather than of trades in East London specifically, which is why they are labelled with who ran them and when. Our own figures, from our own checks, are on the research pages.
Areas
Where we work with locksmith websites
- Barking
- Ilford
- Romford
- Dagenham
- East London
Areas we cover. Each gets its own page once we have audited enough businesses of this trade there to say something true about it, which is a higher bar than most sites set for a location page.
Want to know where you stand?
Send us your website address, or your business name if you have not got one. We will look at it properly and tell you what we find. No charge and no pitch deck afterwards.