21.6%
more people reached the enquiry form when a mobile site got one tenth of a second faster
Measured across 30 million real sessions on 37 brands. The lead-generation sites in the study also saw bounce rates fall 8.3%.
Local SEO for trades
Getting found by the people already searching for your trade in your area.
What it looks like
The shape of what we build
Your name, your photos, your reviews and the areas you cover go in place of what you see here. The structure is the point: what somebody sees first, what they can tap, and how quickly they get to a number.
An illustration of the layout rather than a screenshot of a customer's site. The business shown is not a real one, when there is a real one to show, it goes here with their name on it.
Local search is less mysterious than the industry makes out. For a trade business it comes down to three things: a finished Google Business Profile, consistent details everywhere your business is listed, and a website with a page for each thing you actually do.
Most of the work is tidying up. There is no trick.
- 45% now use AI tools to find local businesses, up from 6% a year ago BrightLocal, Local Consumer Review Survey 2026 (US panel, 1,002 adults)
The problem
What moves the needle, roughly in order
Ignore anyone selling you the fourth item before the first is done.
Google Business Profile
Half filled in.
Finished, active, reviews answered.
Consistent details
Three versions of your address across the web.
Identical name, address and phone everywhere.
Pages per service
One page listing everything.
A page for each service people search by name.
Reviews
Whatever arrives on its own.
Asked for on every job, answered within a day.
Links
Bought in bulk, which is a risk.
Suppliers, trade bodies, local sponsorships, slow and safe.
What you get
What is included
- Google Business Profile finished properly
- Details made consistent across the main UK directories
- A page for each service you want to be found for
- Local business markup so search engines read your details correctly
- A review routine that runs without you remembering it
- A monthly note in plain English about what people searched to find you
How long it takes
Honest version, because the industry is not honest about this.
First month
Profile finished, listings tidied, pages built. Little visible change yet.
Two to four months
Movement in the map results for the less competitive searches. Reviews start accumulating.
Six months and beyond
The competitive searches, if the reviews keep coming. This is the part nobody can guarantee and anybody who does is guessing.
Three weeks, start to finish
- Week one Work out what you actually need A phone call, your job photos, your service areas. We write the copy and send you the structure before anything gets built.
- Week two Build it The site goes together on a preview link you can look at on your phone. Click-to-call everywhere, your reviews on the front page, loads in under two seconds.
- Week three Put it live and make it findable Domain pointed, Google Business Profile sorted, local listings consistent, and a walkthrough so you can change your own prices without ringing us.
If the answer is a new site
Having one built
When the audit says the site is past fixing, or there is nothing there to fix. A price agreed before we start, and the whole thing in your name.
What it costs
Starter site
£250
One business, one kind of work, one area.
- Five pages written for you
- A tap-to-call number on every screen
- Your Google reviews on the front page
- Google Business Profile claimed and filled in
- Domain registered in your name
- Live in three weeks
- Twelve months of monthly audits included
Growth site
£500
Several services, or more than one area to be found in.
- Everything in the Starter site
- A page per service and per area you cover
- Local search setup across the main directories
- Quote form that reaches your phone, not just an inbox
- Photo gallery of finished work
- Live in three weeks
- Twelve months of monthly audits included
Hosting and upkeep
£39 per month
Keeping it fast, updated, and checked every month.
- Hosting, SSL and daily backups
- A full audit every month, emailed to you
- Anything it finds that we caused, fixed free
- Updates and security patches
- Small changes whenever you need them
- Cancel whenever. The site stays yours
Questions people actually ask
Can you guarantee first place?
No, and neither can anyone else. Google does not sell positions and does not publish the algorithm. What we can do is make sure everything within your control is done properly.
How is this different from what an agency charges hundreds a month for?
Mostly it is the same work, done once, without the retainer. The ongoing part is genuinely ongoing (reviews and content) and that is what the monthly covers.
What about AI search? People ask ChatGPT for recommendations now.
They do, increasingly. The good news is that the work is largely the same: accurate, consistent business details and clear pages are what gets a business quoted in an AI answer. There is no separate trick for it.
Free, before anything else
We will check 38 things on your site first
Including whether ChatGPT and Google's AI answers can read your business, whether your emails are reaching people, and how fast the site really is on a phone, measured by Google rather than guessed at. No signup, and the results appear on the page.
Not our opinion
What the research actually says
Everyone in this trade quotes statistics at you. These four are from people who published their method, and every one is a link, check them rather than taking our word for it.
70%
more likely to visit a business whose Google profile is complete
Google's own figure. The same research puts customers at 2.7 times more likely to consider a business reputable when its profile is filled in.
47%
will not consider a business with fewer than 20 reviews
And 31% will only use one rated 4.5 stars or higher, nearly double the share a year earlier.
35%
of UK sole traders have no website at all
A government survey of UK businesses. Among all businesses the figure is 32%.
Two of these are surveys of businesses generally rather than of trades in East London specifically, which is why they are labelled with who ran them and when. Our own figures, from our own checks, are on the research pages.
Areas
Where we work with local seo for trades
- Barking
- Ilford
- Romford
- Dagenham
- East London
Areas we cover. Each gets its own page once we have audited enough businesses of this trade there to say something true about it, which is a higher bar than most sites set for a location page.
Want to know where you stand?
Send us your website address, or your business name if you have not got one. We will look at it properly and tell you what we find. No charge and no pitch deck afterwards.