21.6%
more people reached the enquiry form when a mobile site got one tenth of a second faster
Measured across 30 million real sessions on 37 brands. The lead-generation sites in the study also saw bounce rates fall 8.3%.
Websites for electricians
Accreditations where people look for them, and the certification work explained in words a landlord understands.
What it looks like
The shape of what we build
Your name, your photos, your reviews and the areas you cover go in place of what you see here. The structure is the point: what somebody sees first, what they can tap, and how quickly they get to a number.
An illustration of the layout rather than a screenshot of a customer's site. The business shown is not a real one, when there is a real one to show, it goes here with their name on it.
Electrical work has a trust problem that plumbing does not. People know a bad plumbing job when the water stops. They cannot tell a bad electrical job at all, which means the decision is made almost entirely on proof before the work starts.
So the website's job is different: it is there to answer 'is this person qualified and insured' before anyone picks up the phone.
- 47% will not consider a business with fewer than 20 reviews BrightLocal, Local Consumer Review Survey 2026 (US panel, 1,002 adults)
The problem
Where the trust actually comes from
In roughly this order of weight.
Accreditation
Mentioned in the footer, if at all.
NICEIC or NAPIT logo near the top of every page, with your number.
Insurance
Never mentioned.
Stated plainly, with cover amount.
Reviews
On a platform you do not control.
On your own Google profile, pulled onto the site.
Actual work
Stock photos of consumer units.
Your jobs, photographed on your phone.
What you get
What is different about an electrician's site
- Accreditation logos and registration number above the fold
- EICR and electrical safety certificates explained without jargon
- A landlord page covering the five-yearly obligation and what happens if they ignore it
- Consumer unit upgrades, rewires and EV charger installation as separate pages
- Emergency callout handled separately from planned work
- Insurance and guarantee terms stated, not buried
Three audiences, three routes in
Homeowners, landlords and commercial clients want different things and search in different words.
Homeowners
Reassurance and a clear price range. Rewires, sockets, lighting, fault-finding, explained without making them feel stupid.
Landlords and agents
Compliance. EICR every five years, what a satisfactory report means, how fast you can turn one around, and whether you can do a portfolio.
Commercial
Credentials and capacity. Insurance limits, accreditation, the size of jobs you handle, and references.
Three weeks, start to finish
- Week one Work out what you actually need A phone call, your job photos, your service areas. We write the copy and send you the structure before anything gets built.
- Week two Build it The site goes together on a preview link you can look at on your phone. Click-to-call everywhere, your reviews on the front page, loads in under two seconds.
- Week three Put it live and make it findable Domain pointed, Google Business Profile sorted, local listings consistent, and a walkthrough so you can change your own prices without ringing us.
If the answer is a new site
Having one built
When the audit says the site is past fixing, or there is nothing there to fix. A price agreed before we start, and the whole thing in your name.
What it costs
Starter site
£250
One business, one kind of work, one area.
- Five pages written for you
- A tap-to-call number on every screen
- Your Google reviews on the front page
- Google Business Profile claimed and filled in
- Domain registered in your name
- Live in three weeks
- Twelve months of monthly audits included
Growth site
£500
Several services, or more than one area to be found in.
- Everything in the Starter site
- A page per service and per area you cover
- Local search setup across the main directories
- Quote form that reaches your phone, not just an inbox
- Photo gallery of finished work
- Live in three weeks
- Twelve months of monthly audits included
Hosting and upkeep
£39 per month
Keeping it fast, updated, and checked every month.
- Hosting, SSL and daily backups
- A full audit every month, emailed to you
- Anything it finds that we caused, fixed free
- Updates and security patches
- Small changes whenever you need them
- Cancel whenever. The site stays yours
Questions people actually ask
Do we need a separate page for every service?
Not every one, but the ones people search by name (EICR, rewire, EV charger, consumer unit) earn their place. A single services page mentioning all of them competes for none of them.
Can you pull our Google reviews onto the site?
Yes. They matter more than anything we could write about you.
What about EV charger grants?
Worth its own page if you do that work, people search for the grant, not the electrician, and arrive ready to book.
Free, before anything else
We will check 38 things on your site first
Including whether ChatGPT and Google's AI answers can read your business, whether your emails are reaching people, and how fast the site really is on a phone, measured by Google rather than guessed at. No signup, and the results appear on the page.
Not our opinion
What the research actually says
Everyone in this trade quotes statistics at you. These four are from people who published their method, and every one is a link, check them rather than taking our word for it.
70%
more likely to visit a business whose Google profile is complete
Google's own figure. The same research puts customers at 2.7 times more likely to consider a business reputable when its profile is filled in.
47%
will not consider a business with fewer than 20 reviews
And 31% will only use one rated 4.5 stars or higher, nearly double the share a year earlier.
35%
of UK sole traders have no website at all
A government survey of UK businesses. Among all businesses the figure is 32%.
Two of these are surveys of businesses generally rather than of trades in East London specifically, which is why they are labelled with who ran them and when. Our own figures, from our own checks, are on the research pages.
Areas
Where we work with websites for electricians
- Barking
- Ilford
- Romford
- Dagenham
- East London
Areas we cover. Each gets its own page once we have audited enough businesses of this trade there to say something true about it, which is a higher bar than most sites set for a location page.
Want to know where you stand?
Send us your website address, or your business name if you have not got one. We will look at it properly and tell you what we find. No charge and no pitch deck afterwards.