Websites for electricians
Accreditations where people look for them, and the certification work explained in words a landlord understands.
Electrical work has a trust problem that plumbing does not. People know a bad plumbing job when the water stops. They cannot tell a bad electrical job at all, which means the decision is made almost entirely on proof before the work starts.
So the website's job is different: it is there to answer 'is this person qualified and insured' before anyone picks up the phone.
- 47% will not consider a business with fewer than 20 reviews BrightLocal, Local Consumer Review Survey 2026 (US panel, 1,002 adults)
Where the trust actually comes from
In roughly this order of weight.
What is different about an electrician's site
- Accreditation logos and registration number above the fold
- EICR and electrical safety certificates explained without jargon
- A landlord page covering the five-yearly obligation and what happens if they ignore it
- Consumer unit upgrades, rewires and EV charger installation as separate pages
- Emergency callout handled separately from planned work
- Insurance and guarantee terms stated, not buried
Three audiences, three routes in
Homeowners, landlords and commercial clients want different things and search in different words.
Homeowners
Reassurance and a clear price range. Rewires, sockets, lighting, fault-finding — explained without making them feel stupid.
Landlords and agents
Compliance. EICR every five years, what a satisfactory report means, how fast you can turn one around, and whether you can do a portfolio.
Commercial
Credentials and capacity. Insurance limits, accreditation, the size of jobs you handle, and references.
Three weeks, start to finish
- Week one Work out what you actually need A phone call, your job photos, your service areas. I write the copy and send you the structure before anything gets built.
- Week two Build it The site goes together on a preview link you can look at on your phone. Click-to-call everywhere, your reviews on the front page, loads in under two seconds.
- Week three Put it live and make it findable Domain pointed, Google Business Profile sorted, local listings consistent, and a walkthrough so you can change your own prices without ringing me.
What it costs
Starter site
£900
One van, one trade, one area.
- Five pages written for you
- Click-to-call on every screen
- Your Google reviews on the front page
- Google Business Profile claimed and filled in
- Domain registered in your name
- Live in three weeks
Growth site
£1,600
A few vans, several trades, more than one town.
- Everything in the Starter site
- A page per service and per area you cover
- Local search setup across the main directories
- Quote form that reaches your phone, not just an inbox
- Photo gallery of finished jobs
- Live in three weeks
Hosting and upkeep
£39 per month
Keeping it fast, updated and backed up.
- Hosting, SSL and daily backups
- Updates and security patches
- Small changes whenever you need them
- Review requests sent to finished jobs
- A monthly note on what people searched to find you
- Cancel whenever — the site stays yours
Questions people actually ask
Do I need a separate page for every service?
Not every one, but the ones people search by name — EICR, rewire, EV charger, consumer unit — earn their place. A single services page mentioning all of them competes for none of them.
Can you pull my Google reviews onto the site?
Yes. They matter more than anything I could write about you.
What about EV charger grants?
Worth its own page if you do that work — people search for the grant, not the electrician, and arrive ready to book.
Want to know where you stand?
Send me your website address, or your business name if you have not got one. I will look at it properly and tell you what I find — no charge and no pitch deck afterwards.